Driving Dealer Performance Since 1978
Best in class training, income development in dealership and off site. Delivering the most secure market leading programs that maximize dealer profits. We offer a suite of F&I, Fixed Ops and, Dealer & Consumer Programs for dealerships and their customers.
F&I
Great Lakes utilizes the best programs that are nationally recognized by thousands of dealers. In fact we are the 2nd oldest CNA National Agency in America! Do you know the TOP 5 F&I programs right now? We do – call us!
Fixed Operations
Fixed Operations income development and training are crucial in successful dealerships. Let us identify and target customers driving your brand who are not doing business with you!
Dealer/Consumer Programs
Exclusive programs created by Great Lakes that offer benefits to the dealer as well as the customer to increase profitability and customer retention.
What We Do
We work with you to customize the best suite of products to fit your dealership’s needs.
Here’s Great Lakes list of A+ Nationally recognized companies that we represent.
10 Years, 12 Times Voted best VSC and Reinsurance Provider
Vehicle Service Contracts, Reinsurance and Wealth Management,Gap, Tire and Wheel
CarMark Certified Pre-Owned to Elite VSC
Any Year – Any Mileage Coverage, Pre-Owned Certified, Recreational Vehicles / ATV / Motorcycles, Tire and wheel, Key Replacement
F&I Solutions
IAS has the unique ability to offer innovative products and services that others simply can’t match, all at blazing speed and with total flexibility
Welcome to the reinvention of the F&I Menu
Exclusive Two Column Menu, Increase F&I Income, and Product Penetration, DMS Integration Available
Appearance Protection Products Backed By Solid Warranties
Appearance Protection Package, Window Application, Dent Application, Door Edge and Cup Guard Protection
Provides A Menu of Appearance Protection Choices
Environmental Protection, Interior Protection, Alloy Wheel Protection, Windshield protection
Designed To Take Care Of Factory Scheduled Maintenance
Aura is an all-in-one protection from identity theft, scams, and online threats for the whole family. Works across devices. With Aura Intelligence, you’ll get expert guidance to take your online security to the next level and protect what’s truly important.
Designed To Take Care Of Factory Scheduled Maintenance
Formerly 'Certified Maintenance' Customization of Dealers Maintenance Coverage And Reimbursement Schedules, Dealership Receives 100% Of The Un-Claimed Service Reserve, Customer Can Service Anywhere Within The Issuing Dealership Group
Turn your dealership into a booming revenue hub
DOFC was built to give you total freedom over the financing options offered to your customers. Since you own the captive financing company, you’re in charge of your lending ability and setting your own interest rates and terms.
Learn about Appearance Protection
Why Should You Choose
CNA National?
Fixed operations income development is critical.
Our product offerings focus on Customer Pay, CSI, and Service Efficiency.
Auto Repair Finance Program
Repair Loans Available from $350 to $7500, 60 Days Interest Free to all Approved DigniFi Customers, Customer approvals with mid-500 Credit Scores, Loan Terms Available in 12-36 Months
“We Find New Service Customers. Guaranteed.”
Aggressive Growth Strategy, Year-Round Accuracy, Exclusivity Policy – MP3 works with one dealership in a given territory providing a clear advantage over same-make franchises
“Nothing Drives Customer Traffic Like Free Tires”
Increases Service Traffic, Tires For Life Program, Additional Gross Profit For All Departments
Providing additional reinsurance revenue through repairs
RFL is a reinsurance product that utilizes a proprietary software to simplify and streamline the ability to provide an Extended Service Contract (Limited Warranty) product on every eligible repair on your Service Drives.
Providing additional reinsurance revenue through repairs
RFL is a reinsurance product that utilizes a proprietary software to simplify and streamline the ability to provide an Extended Service Contract (Limited Warranty) product on every eligible repair on your Service Drives.
Profit Gauge, Customer Benefits Booklets, and AfterCare are powerful tools that drive dealership performance by forecasting profits, reinforcing your unique value, and nurturing long-term customer relationships.
Profit Gauge
Profit Gauge is a web-based F&I reporting and forecasting tool designed to help automotive dealerships boost finance income and track daily sales performance. With real-time profit visibility and customizable goal pacing, it supports better decision-making for dealership profitability.
CSR Program
Our Customer Satisfaction Resources Program includes Customer Benefits Packages - which are personalized dealership marketing tools that highlight key selling points like service packages, referral rewards, and “why buy here” messages. These resources help automotive dealers increase customer trust, brand loyalty, and conversion at the point of sale.
AfterCare
AfterCare is an automated customer follow-up system for car dealerships that delivers personalized outreach for five years after the sale. It improves customer retention, increases CSI scores, and drives repeat business through equity mining and service department engagement.
Why Choose Us
At Great Lakes Dealer Services, we don’t just offer products—we deliver performance. Our personalized approach, decades of experience, and unwavering commitment to dealership success set us apart in the automotive industry.
Proven Track Record
With over four decades of consistent results, GLDS has a proven track record of helping dealerships increase profitability and long-term success.
Industry Knowledge
Our deep expertise in F&I, fixed operations, and dealership management ensures tailored solutions that align with your business goals.
Customer Service
We pride ourselves on responsive, hands-on support that puts your needs first and drives real-time results.
Trusted Work
Dealerships across the region trust GLDS for transparent, high-quality service backed by integrity and measurable performance.